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Branding
This project began with one poster. The original design was easily transformed into any size or format with the flexibility to print "one offs" giving individual sponsors a cent er location. Design needed to work in "any" format. Vertical, horizontal and size.
Shown are prints ranging from 6' in height to a 5.5" x 8.5 half page.
Targeting families at local attractions, restaurants, retail and sports venues the design needed to break through surrounding and possibly crowds of people.
Comment:
This design needed to be strong for the family and retail markets while providing valuable realstate for participating logos "and" promotions . Poster included and listed up to '70' individual participating attraction logos and promotions.
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