An Advertising Designer with 20 years experience working closely with senior management and clients of midsize advertising agencies and graphic design studios in the Greater Toronto Area and Vancouver.

My education and experience differ from most designers. I have seen some great graphics in ads I've got no interest in reading. Any designer can provide you with a nice design but an advertising designer see's that it must provide a "function" and fit into the bigger picture. Your business!

What's the purpose of a great "looking" ad that no one reads?

Nobody knows the client's business like the client themselves. I listen and value their input. Then I'm able to provide creative solutions custom tailored to their communication needs.